Life’s happening. Get out there.
ChillAF brand film: a guy in the white StickDude performance polo, from studio portraits to fabric close-ups.
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Pick your chill. Four ways in.
Polos for the course, hoodies for the cool-down, hats for everywhere and gear for the good times.
Our story
A second chance.
A brand with purpose.
After a near-fatal battle with cancer and the loss of a kidney, Keith saw life differently. During that chapter, he sketched StickDude on a bar napkin: a promise to make the most of the time ahead.
That sketch became ChillAF. Together, Keith and Ashley are building a community around living with intention, finding perspective and being here for the good stuff.
Ashley & Keith, founders
Read the full storyFresh picks
Built for the good days... which is every day!
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Coastal Crush Hat
$40.00
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Drift Hoodie
$78.00
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Free shipping on orders $50+, plus 2 koozies and a sticker.
Everyday looks good on you
A little more chill.
Off the clock. On repeat.
Your kind of
background noise.
The ChillAF playlist. Dock days, late tee times and the drive home.
Tag us. We're watching (in a chill way).